SESSION DESCRIPTION
Post-pandemic, donors across the country are actively giving transformational gifts to causes they care about. A capital campaign is the ideal way to capitalize on this trend.
This intensive workshop offered by AFP Lowcountry and the Winkler Group will guide you through the beginning phases of a capital campaign—starting with what you can do today to ensure the success of your future campaign. We will teach you everything you need to know about preparing for a campaign in a post-pandemic world.
The workshop is taught by Jim Bush, Winkler Group Principal and President. He injects humor and real-life scenarios into the workshop, so participants leave with an in-depth understanding of how to set your campaign up for success.
During this highly interactive workshop, participants will learn:
- How to assess campaign readiness.
- How to create a case for support that appeals to donors.
- How to strategically use the planning phase as a cultivation opportunity.
- The commitment and responsibilities for staff, volunteers, and campaign leaders.
- How to properly qualify prospects and identify leadership.
Jim Bush is a seasoned fundraising professional and nonprofit executive with over $100 million raised for capital campaigns over his career. A well-known speaker, Mr. Bush has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six international conferences. His articles on fundraising have been published in leading nonprofit journals. Mr. Bush will be joined by Winkler Group consultants who bring expertise in all aspects of capital campaign management including case statement development, major gift strategies, planned giving, and staff/board training.